Mac cosmetics product knowledge

Lush cosmetics, a company renowned for its excellent customer service, values product knowledge as a way of creating empowered employees and delivering an exquisite consumer experience. Mac is the worlds leading professional makeup authority because of our. Build product knowledge to really impress your potential employer, get to know m. Product information in a digital world its hard to imagine in todays social media, digital photographyheavy landscape, but mac founders frank toskan and. Take the time to learn about your products and their benefits. The company took the industry by storm, offering a wide range of products that. Share product knowledge, customize makeup looks and help with artistry online. Mac pro makeup bible face makeup cosmetics training manual. In april, i traveled to toronto, canada for a whirlwind press trip seriously, about 24 hours in toronto.

Emphasis on timing and makeup knowledge rather than product knowledge. Gone but not forgotten items are available for shipment to locations within the u. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache. Mac cosmetics started its journey by distributing its products between models, photographers and family members. Place mac cosmetics uses exclusive retail outlet place to sell their product rather than choosing another distribution channel. Mac cosmetics training manual bible ebooks download here. You can search for a product for an hour and they will not know the names of anything and let you. Mac cosmetics, stylized as mac, is a cosmetics manufacturer founded in toronto, canada in 1984 by frank toskan and frank angelo. Mac cosmetics is a subsidiary of its parent company estee lauder companies. Bonuses for days mac catherine deneuve color a rose, sable, sharp beige, strawberry blonde mac catherine deneuve face. Offering more than 100 shades of professional quality cosmetics for all ages, all races, and all genders. C cosmetics charges high price for its product which allows only rich people to buy. The girls at this location literally have no idea whats going on or have any product knowledge.

F4ea30e mac cosmetics product knowledge manual wiring. One makeup application showing your skills and one face to face. Create the quintessential bollywood beauty look with tips from director of makeup artistry mickey contractor. Full face using only mac cosmetics one brand makeup tutorial. Their first makeup counter in a toronto store was dedicated to only employing professional makeup artists and selling highquality products that looked beautiful in. Tag archive makeup product knowledge makeup for you. Product information in a digital world its hard to imagine in todays social media, digital photographyheavy landscape, but mac founders frank toskan and frank angelo launched makeup art cosmetics in response to the fact that back in 1984, makeup didnt photograph well. Prospective artists are asked to bring a model and given the full range of products to demonstrate skill and efficiency. A wonderfull 603 pages ebook that is supposed to be for mac employees only. Hi babes today im sharing another one brand makeup tutorial. Sign me up to hear from mac cosmetics about future products, services, events, offers, and to get early notice to shop online before products are in stores. Mac patentpolish lip pencil returns as your goto magic wand for highimpact lips. For the past 25 years, mac cosmetics has been selling its viva glam lipstick to raise money for the fight against hiv and aids.

A trisystem blend of water, emollients and powder glides on as a soft, creamy emulsion. Makeup art cosmetics started life in toronto, canada. Through personal background knowledge of the product line, and. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as. Product knowledge basics sorme treatment cosmetics. The worlds leading professional makeup authority, mac makeup is the original popculture beauty brand their values of creativity, selfexpression and artistry have made them a world. Demonstrated and performed makeup tutorials and lessons on an average of 7 customers per day. Any celeb who loves makeup wants their name emblazoned across macs famous brush sets, color palettes, lipstick tubes, and compacts, but only a few lucky legendary ladies and two.

C cosmetics should change their distribution channel to make their product more available. During my employment with mac cosmetics i learned a lot about product knowledge and customer service skills as well as managerial responsibilities such as inventory, gratis, damages and rtvs. D manual mac product knowledge science general science. This entry was posted on august 19, 2014, in cosmetics, lip care. It has gained a worldwide respect and recognition via its products. Mac is the worlds leading professional makeup authority because of our unrivalled expertise in makeup artistry mac celebrates diversity and individuality we are for. Makeup products by mac cosmetics are seen backstage ahead of the. Mac cosmetics share and discover knowledge on linkedin. Marketing mix of mac cosmetics mac cosmetics marketing mix. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. C cosmetics should reduce their price so that common people can buy it 2. Catherine elise nicolas artist mac cosmetics linkedin.

Information & service primaryintermediate fundamentals product knowledge & training. Often artists are told to switch models ensuring you are working on a new face. This will show managers that you truly care about working at m. The most popular products by the brand are studio fix fluid and ruby woo lipstick. Knowledge manual known as the mac bible which is used to train mac employees and makeup artists and later as a study reference. Being a make up artist at mac cosmetics basically means, you work on counter, deal with people everyday and selling makeup and skincare products on a daily. It is associated with lifestyle and retail industry as it deals in the. C cosmetics should also go for diffrent product line such as beauty cream,beauty soap,shampoo,lotion etc 3. As a freelance makeup artist for mac cosmetics, i learned to quickly address the wants and needs of customers from around the world. Mac cosmetics training manual bible by ebook maze issuu. Monitoring, achieving and surpassing monthly sales quotas at a high volume counter educating and demonstrating product knowledge through exceptional, customized makeup artistry. Mac is an official makeup brand, used to create makeup for movie actors.

Hey girls, this article is about makeup products and their benefits. A wonderfull 603 pages ebook that is supposed to be for mac. The company is headquartered in new york city and became part of. The company have released tests that show a marked improvement in the firmness and smoothness of skin as well as wrinkle reduction after using mac cosmetics. If you continue browsing the site, you agree to the use of cookies on this website. The innovative formula provides a full range of coverage, allowing for truetoskin shading from very light to very dark. Chapter four product knowledge with a wide assortment of products on the market, choosing one which will most benefit the customer becomes complex. D manual mac product knowledge free ebook download as pdf file. A single swipe gives you the ultimate patently luscious shine. Mac cosmetics threats the threats in the swot analysis of mac cosmetics are as mentioned. Makeup artist and photographer frank toskan and salon owner frank angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. Toronto, canada is the birthplace of mac cosmetics. Mac cosmetics beauty and makeup products official site.